Blar i NIBIO Brage på forfatter "Reed, Matthew"
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Different sales channels for different farmers: Local and mainstream marketing of organic fruits and vegetables in Norway
Milford, Anna Birgitte; Lien, Gudbrand; Reed, Matthew (Peer reviewed; Journal article, 2021-08-18)Most food in developed countries, including organic fruits and vegetables, is sold through supply chains run by large wholesalers and supermarket chains. A certain share is sold through local marketing channels such as ... -
Selling local food in the city. A comparative study of short food supply chains in Oslo and Bristol
Milford, Anna Birgitte; Gillund, Frøydis; Keech, Daniel; Reed, Matthew (NIBIO Rapport, Research report, 2023)This report presents findings from a qualitative survey among actors involved in the production and sale of local food in Oslo and Bristol, with a focus on sales models and challenges and opportunities for direct sales. ...